Lock the brief and delivery constraints
Write the audience, message, duration, format, channels, deadline, and decision owner in one place. Add the required aspect ratios, captions, safe areas, audio deliverables, and any product or brand elements that cannot change.
Define what counts as usable. A team that agrees on continuity, motion, legibility, editability, and rights before generation will reject fewer outputs for invisible reasons later.
Inventory assets and production risks
List approved scripts, characters, locations, product references, logos, voice, music, and legal restrictions. For every asset, record its owner, version, allowed use, and whether a derivative may be generated.
Flag the shots most likely to fail: complex interaction, exact text, rapid motion, identity under occlusion, or strict product detail. Test those shots before spending the budget on routine coverage.
- Source files and approved revisions
- Model and provider choices by shot type
- Fallback method for high-risk shots
- Named reviewer and acceptance gate
Plan proof, final, and delivery passes
Use a proof pass to validate story timing, composition, identity, and transition logic. The final pass should improve quality without changing the approved structure. Finish with a delivery pass for captions, audio levels, file names, exports, and archive metadata.
Capture model versions, settings, references, prompts, and decisions as you work. Reproducibility is part of the deliverable when a production needs revisions or a recurring campaign.